Should My Wannabe Influencer Friend Stop Using People for Material?

One Side: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a surprise: I’ll have no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Often I’ll be talking to another person, or we're simply spending time in the street. I feel like our bond has turned into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I spend assisting her make content.

I appreciate that Marielle has helped me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but at times it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also want to experience it without being recorded, altered, or posted for an audience. I am not a accessory for her online persona.

The Defence: Marielle

I hope Beth to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I look up to people on social platforms who pull off that style of informal, self-made film-making.

Creating content is my version of living actively: noticing the details, sharing them with an viewership that values the craft behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, providing her a opportunity to experience behind-the-scenes moments that could benefit her career in design too. That isn't blackmail, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I desire her to see the benefits the work we make together can achieve: a foot in the door. I know not everyone enjoys being on camera, but sometimes spontaneity is what makes material authentic. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but friends support one another in small ways. My assumption was filming a short video now and then would be fun for Beth. Creativity thrives in partnership, and having Beth around makes projects lively and pleasurable. I never force her to participate in anything, and I would never intentionally humiliate her. But creating content jointly occasionally is part of how I record our time together.

I value Beth’s friendship deeply and don’t want making videos to come between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This is not about power, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a companion film you. I get that it's her job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is content. She must to respect her friend's personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It seems like you value each other, so cling to that and ensure it’s the priority in your relationship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Each appears confused as to where the line is. The solution is not found in trying to change one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

James Watson
James Watson

A cultural analyst and tech enthusiast from London, Elena writes about the intersection of society and innovation.